Austin’s own Wyatt Brand, a public relations, design and branding firm helmed by husband-and-wife duo David and Rachel Wyatt, serves as the stateside representatives of the i: Made in Israel project. The pair signed on with the southwest office of the Consulate General of Israel in Houston in January, having been recommended for their expertise in arts and culture branding and PR.
Founded March 15, 2006, Wyatt Brand brought David’s experience in representing arts organizations and non-profits together with Rachel’s experience in magazine art direction and production. The endeavor started modestly, operating out of the Wyatt’s home. “For a while in the beginning, we were making conference calls with Miles [the Wyatt's son] in a sling, or having these really quiet meetings because he was sleeping,” David said.
The Wyatts soon found themselves with a niche market to match their expertise.
“Often, you find that an organization, if they have a PR department, they have one person who is straight out of school, or they are the pro bono client of a large firm that’s not specifically versed in arts. There is definitely a desire to find someone who is specialized and who understands their needs,” he said.
Among their favorite moments are the opening Ballet Austin’s downtown facility and their recent work for the Texas Medal of Arts campaign, their first state-wide project. For i: Made in Israel, Wyatt Brand named the project, developed the on-site branding for the trade
show booth and executed a nation-wide campaign in both traditional press and new media.
“We’re helping people discover the cool things coming out of Israel,” he said.
